Privacy Policy
At BullionNY ("we", "us", "our"), your privacy is of utmost importance. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our precious metals products. Please read it carefully.
What Information Do We Collect?
We collect information to process your orders, comply with legal requirements (like anti-money laundering laws), and improve your experience. This includes:
- Identity & Contact Information: Name, email address, mailing address, phone number, and date of birth.
- Financial Information: Bank account or payment card details, which are processed directly by our secure payment gateway. We do not store full credit card numbers on our servers.
- Compliance Information (KYC): To comply with federal and state regulations for precious metals dealers, we may require a government-issued ID for verification on high-value transactions.
- Technical Information: IP address, browser type, and browsing behavior collected via cookies.
How Do We Use Your Information?
We use the information we collect for purposes including:
- To Process Transactions: To fulfill your orders for gold, silver, platinum, and palladium products.
- To Comply with Legal Obligations: To adhere to anti-money laundering (AML) and know-your-customer (KYC) regulations.
- To Improve Customer Service: Your information helps us respond more effectively to your support requests.
- To Personalize Your Experience: To understand how you use our site and present products relevant to you.
- To Send Periodic Emails: The email address you provide may be used to send you order updates, company news, or information about new products. You can unsubscribe at any time via the link in every email.
How Do We Protect Your Information?
We implement a variety of security measures to maintain the safety of your personal information:
- All sensitive information is transmitted via Secure Socket Layer (SSL) technology (256-bit encryption).
- Your financial data is encrypted and only accessible by authorized personnel.
- We undergo regular security audits and penetration testing.
- After a transaction, your financial information is not stored on our systems longer than necessary.
SMS Text Message Policy
By providing your phone number and opting in, you agree to receive SMS messages from BullionNY regarding order updates, shipping confirmations, and account alerts. Message and data rates may apply.
- We do not share your phone number with unaffiliated third parties.
- We use trusted service providers (Twilio) bound by confidentiality agreements.
- To opt-out, reply "STOP" to any text message. For help, reply "HELP".
Do We Use Cookies?
Yes. Cookies are small files that help us remember you and understand your preferences based on previous or current site activity. We use cookies to:
- Remember items in your shopping cart
- Understand and save user preferences
- Compile aggregate data about site traffic
- Deliver personalized content and advertisements
Do We Disclose Information to Outside Parties?
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you (e.g., payment processors, shipping carriers), as long as those parties agree to keep this information confidential. We may also release information when required by law.
Children's Online Privacy Protection Act Compliance
We are in compliance with COPPA. We do not collect any information from anyone under 18 years of age. Our website, products, and services are directed to people who are at least 18 years old.
Your Consent
By using our site, you consent to this privacy policy.
Changes to Our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page and update the modification date above.
Contacting Us
If you have any questions regarding this privacy policy, you may contact us using the information below.
Address
BullionNY
4800 Avenue at Port Imperial
Weehawken, New Jersey 07086